Fundamental telecommunication services in India, provided by the authorities as a natural monopoly service, have over the years found radical changes in terms of rivalry, service offerings and technology . This case highlights the financial and technology, advertising strategies embraced by Bharti Airtel, which is a private telecom service provider in India and it is a leading company in its industry. Bharti Airtel has succeeded in carving a niche for itself in its fixed line service offering.
This case further elaborates on Bharti's demand for agility as it confronts the competition of the cash- rich authorities operators and the strong emergence of mobile services and associated technologies.
The case may also be used to examine the effects of migrating to a perfectly competitive basic telecom service in an emerging market from a monopoly and India's evolving telecom regulations. Government Monopoly, Company Strategy, Telecom Services, Fixed Line Services, Telecom regulations, Market penetration
PUBLICATION DATE: November 15, 2007 PRODUCT #: HKU674-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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