Faced with heavy losses in the aluminum company Alcan (Europe), Patrick Rich holds the position of general manager and budget slashes capital, introduces new financial controls, and establishes mechanisms for enhanced cooperation between national subsidiaries. The focus is on the tactics of the rapid changes in the cyclical industry that is capital intensive. Two videos are available in the audio-visual department at HBS instructors use with this case. "Hide
by Daniel J. Isenberg Source: Harvard Business School 22 pages. Publication Date: January 24, 1984. Prod. #: 484062-PDF-ENG
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