IMD-3-1549 © 2005
Kubes, Jan; Rädler, George
With Skoda Auto winning lots of respected awards in the European vehicle market; it ended up being a hazard to developed gamers. The automobiles were offered in 85 nations and at the very same time; Skoda Auto wired a dividend of EUR96 million to its moms and dad business; Volkswagen AG. For Detlef Wittig; who took over as CEO of Skoda Auto in late 2004; the difficulty was to put Skoda Auto onto a growth course.
For Wittig; the concern was how to prepare the business for this fast growth. The case puts the readers in the scenario of Mr. Wittig. After ending up being an effective gamer in Europe; he had to handle the growth overseas while protecting market share in existing markets.
Turbocharging Growth At Skoda Auto Case Study Solution
Subjects: Accelerating growth; Expansion; Growth; Industry structure; Innovation; Internationalization; Latecomers; Leadership; Transformation
Settings: Global; Eastern Europe; Automotive; 25;000 employees; 2005
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