The head of Tupperware Nordic confronts high turnover and low motivation of the sales advisors. He seeks to know the best way to use social networking in innovative approaches to address these challenges and to modernize the image of Tupperware.
Instead of making substantial investments in IT infrastructure, he focuses on building emotional capital inside Tupperware and uses existing social networking tools.
Tupperware Nordic (B) Challenges to Direct Selling in the Web 2.0 Era Case Study Solution
PUBLICATION DATE: May 24, 2012 PRODUCT #: INS936-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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