Pricing supervisor for Tupelo Medical, Robert Davidson, was worried concerning the inconsistency in price paid for its top-selling commodity, the Micron 8 Series blood heaviness tracking system. Using historical transaction data, the correct price floor must be determined by Davidson.
Establishing a cost too high risked the loss of a large number of consumers, getting the company at substantial risk due to the significance of the product. Davidson's capability to meet the stated aim of raising margins by 3 percent would be impacted by establishing a price too low. He wondered what the anticipated profits would be for that new price floor and what the best price floor would be. Also, the organization’s company distorted considerably by geographic region, account size as well as account type.
Tupelo Medical Managing Price Erosion Case Study Solution
PUBLICATION DATE: February 11, 2013 PRODUCT #: KEL707-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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