Following a direction crisis, the chairman of Tse Sui Luen Jewellery (TSL) now questioned which initiatives TSL should tackle next and had strengthened the company. An event showcasing TSL's hottest designs had been the latest push in her campaign to rekindle the family organization which was famous for its advanced and entrepreneurial spirit.
With the upcoming year swearing to be a busy one, her management team and the chairman must plan and execute new strategies to seize opportunities capitalizing on TSL's revitalized brand and while preserving its core values. Authors are affiliated with The Chinese University of Hong Kong
TSL Jewellery An Innovator Across Generations Case Study Solution
PUBLICATION DATE: February 24, 2015 PRODUCT #: W15035-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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