"TRX, Inc: Initial Public Offering" of the case provides a comprehensive coverage of the firm's decision to conduct an initial public offering (IPO) and the process of going public. Case, the sequence of events from the registration of the company in 1999, following its IPO in September 2005. In addition to raising capital, deal TRX IPO also includes consideration of the other motivation for going public. At the time of its inception in November 1999, TRX tried to go public, but also in the dot-com collapse, IPO has not been completed. In response to the IPO failed, TRX president and CEO Trip Davis turned to strategic investors to raise $ 20 million in a note convertible into shares at $ 11 per share. Although Davis had hoped that the strategic investors will provide leadership and business opportunities for TRX, they never materialized. By 2004, he came to believe that the largest strategic investor, Sabre, Inc does not work in the interests of TRX's. Thus, IPO motivated dual purpose., To raise money and provide strategic reorganization of the ownership structure of the company "Hide
by Susan Chaplinsky, Kensei Morita, Xing Zeng Source: Darden School of Business 21 pages. Publication Date: September 20, 2008. Prod. #: UV1207-PDF-ENG
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