The Trunk Club case begins with the path that directed Brian Spaly, the main protagonist, to the CEO place and also a description of the organization’s business model. Four vignettes compose the main body of the case. The very first vignette outlines a series of challenges faced by Spaly during his first ninety days running the business, most notably a scenario in which Spaly's top salesperson threatens to leave with all the firm's top five sales reps to start a rival venture if she is not promoted to the empty COO job.
The next vignette presents a delicate situation where the venture capital firm leading the Series A round of financing receptions of Trunk Club for the inclusion of another investor. Spaly must determine the way to approach the lead investor and receives a powerful negative overview of the 2nd shareholder. The third vignette pursues Spaly as he attempts to court a substantially coveted expert COO with limited means at his dumping. The fourth vignette details an employee stock grant suggestion pitched by Spaly's following negotiations, along with Spaly with the board of directors of the firm.
Trunk Club Case Study Solution
PUBLICATION DATE: December 17, 2012 PRODUCT #: E458-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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