The case demonstrates some serious threats faced by TrueCar. The company’s co-founder, Scott Painter, and senior management after these threats have the ensure the sustainability of TrueCar. The company’s have always prioritized to improve its customer’s car buying experiences and major part of its revenue was run by its automotive dealer network. The threat was in the shape of the decreasing automotive dealer network as they protest against the company’s practices.
The case also presents the similarity between the current situation and Painter’s personality and describes his career path as well. The management and the co-founder have to devise such strategies that could divert the dealers again towards the company’s dealership to ensure the long-term survival of TrueCar.
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