The subjects that are covered include: new product introduction, market research, consumer advertising, and quantitative analysis. By introducing a similar product theory for pizza TruEarth Wholesome Foods, a manufacturer of gourmet pastas, sauces, and meals, needs to build on its successful launch of fresh whole grain pasta. In an increasingly competitive marketplace, TruEarth is focused on defeating its competitors and needs to act decisively and quickly as well. The organization conducted extensive market research by using focus groups to check the theory and then following up with home trials.
This is just an excerpt. This case is about SALES & MARKETING.
PUBLICATION DATE: December 24, 2009 PRODUCT 2009 PRODUCT #: 4065-PDF-ENG
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