Although several studies had preceded this launch, sales in subsequent months did not reach expected levels and actually exhibited a decreasing tendency. Six months after the launching of Trome and faced with dropping sales, company managers had met to discuss their choices.
This case describes management team members' predicaments at that meeting: "Should the new paper's style and contents be altered? Should Trome center more on violence and sex -associated issues, as its competitor did? Would it be fitting to replace the silverware promotion selected to support launching? Was the station battle adequately managed? Were meant readers' needs really and fully understood? Should the business relaunch Trome or would it be wiser to just give up on this endeavor?
Trome News for the Base of the Pyramid, Spanish Version Case Study Solution
PUBLICATION DATE: July 15, 2008 PRODUCT #: NA0087-HCB-SPA
This is just an excerpt. This case is about SALES & MARKETING
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