Senior fellow Trojan technology market is reflected in the lack of water is expected in developing countries, by their explosive growth. Trojan sold disinfection equipment and job market, a senior researcher was to find new areas of growth. China was particularly intriguing because there was much water as Canada, but 40 times the population, and its economic boom further emphasize the current water resources. Trojan have created obstacles to the growth of 30% per year, and it needs new markets to achieve this goal. The challenge in developing new markets to determine whether the Trojan to enter China, and if so, when, where and how. Associates knew little about China: how decisions were made for water disinfection equipment, as patents Trojan will be protected, and that the level of resources will be required. Vice President of New Business Development wanted to see the recommendations within a month. "Hide
by Pratima Bansal, Paul Beamish, Ruihua Jiang Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: October 28, 1999. Prod. # 99M028-PDF-ENG
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