Says a leading fast food operator / franchisor is trying to consolidate and standardize their operations around the world and focus on a few key markets. Amenable to discussing how the global fast food industry is a new international strategy Tricon, consistent structure of the industry and its competitive position, and if so, in which country markets to focus on. "Hide
by Pankaj Ghemawat, Tarun Khanna Source: Harvard Business School 24 pages. Publication Date: August 12, 1999. Prod. #: 700030-PDF-ENG
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