Three Valleys is the dominant producers' cooperative in the industry, and yet, still suffering from a bad income. The Board of Directors worked with the new CEO to change the product, market, and financing of the cooperative focus to ensure a long and profitable future for its shareholders, employees and vendors. "Hide
by Ray A. Goldberg, Mollie H. Carter Source: Harvard Business School 25 pages. Publication Date: September 5, 1997. Prod. #: 598003-PDF-ENG