Brett Barakett, CEO and founder of Tremblant Capital Group, a New York hedge fund, have to decide what to do with the position of its stock in Green Mountain Coffee Roasters, which has fallen in price by more than 40 percent in recent months. Tremblant is a hedge fund that specializes in predicting changes in consumer behavior, and benefits gap between stock prices and consumer behavior. In the case of Green Mountain Coffee, and many other experienced investors took short positions in the stock, leading Barakett question of whether it had the right to fund thesis trade. "Hide
by Robin Greenwood Source: Harvard Business School 19 pages. Publication Date: April 23, 2010. Prod. #: 210071-PDF-ENG