Advisor Tom Li, an expert on the use of yield management of the airline sector, had been requested by two colleagues to speak with trailer-leasing client TNG in regards to the technique, which includes customer segmentation and other things to do to optimize pricing. Li felt uncertain whether the technique would work in trailer leasing, a highly fragmented commodity business in which companies rent out semitrailers to customers needing to ship goods. In this case pupils analyze the trailer- rental data and leasing industry from one of the branches of TNG before deciding whether yield management should be introduced by TNG management. The case illustrates the use of the deterministic linear programming model in settings beyond airlines and resorts.
PUBLICATION DATE: June 24, 2011 PRODUCT #: CU114-PDF-ENG
Transportation National Group Case Study Solution
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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