Transitional infant care specialty hospitals (TIC) is considering, and how to maintain a strategic focus in an industry that is increasingly complex services. Despite the provision of high-quality, cost-effective care compared to competitors in its market, TIC is in trouble. Full-service hospitals in their market area are adopting some of his innovative techniques and starting to provide similar services. Worse, the local health systems in Pittsburgh consists of two large, integrated delivery systems, none of which TIC is a strong player. TIC neglected marketing and strategic issues in favor of the "infant care." How can they position themselves in a more integrated system of local health care, without losing focus, which was the source of their operations and the quality of service? "Hide
by Jody Hoffer Gittell, Michelle Toth Source: Harvard Business School 15 pages. Publication date: 08 Oct 1997. Prod. #: 898070-PDF-ENG
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