Marine Stewardship Council (MSC) is a non-governmental organization with headquarters in London and established by WWF and Unilever in 1997, created a certification and eco-labeling system for sustainable fisheries. The case describes the initial and later problems MSC, including the Tragedy of the Commons, a wide range of stakeholders are less likely, and the complexity of certifying fisheries on the sustainability criteria. It also says management decisions to meet at least some of the problems of increasing transparency and stakeholder engagement, new governance structures and certification procedures. Learning Objectives: Participants must: 1) to see the problems associated with the certification of sustainable business (in general and in the field of fisheries, in particular), 2) reflect on the institutional dilemma presented by a wide range of often conflicting demands of stakeholders, and 3) the need to see strategic (ie, focused) interaction with stakeholders (to find the most important allies), and the establishment of effective governance structures. "Hide
by Ulrich Steger, Nick Alexander, Oliver Salzmann, Aileen Ionescu-Somers Source: IMD 12 pages. Publication Date: July 27, 2006. Prod. #: IMD257-PDF-ENG
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