Japan's leading general trading company with an extensive global presence is in the process of transformation. For some time, due to the rapidly changing business environment, the company made a serious effort to transform itself from an organization dedicated to trade with a variety of activities, including trade. Explores the challenges facing the organization during the whole process. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Mikhail Y. Yoshino Source: Harvard Business School 24 pages. Publication Date: March 29, 2004. Prod. #: 904419-PDF-ENG