Following the May 2010 Pleasant Seeds effort, Zynga announced that it would enlarge its FATEM partnership to construct a school for children in Haiti who'd been changed by the disastrous earthquake in January of that year. In a single week, more than 45,000 FarmVille users that raised $110,000 through the purchase of virtual social goods.
In the interim, Zynga.org's management needed to generate concrete measures for the many projects' success, including efficient implementation, self-sustainability, and imitation. So that those who donated to these efforts could find the effects, keeping a strong feedback loop was important. Despite opposition, Zynga stayed, in 2010, a wildly successful business and its particular dot-org arm helped Laura Hartman and Mark Pincus realize the brand new kind of social strategy they had discussed over the years.
PUBLICATION DATE: January 01, 2012 PRODUCT #: UV5289-HCB-ENG
This is just an excerpt. This case is about COMMUNICATION
Related Case Solutions & Analyses:
Coca-Cola: Residual Income Valuation Exercise
Roche Holding AG: Funding the Genentech Acquisition
SmartOps Corporation: Forging Smart Alliances
Demand Media
MedCath Corp. (B)
Disposable Diaper Industry in 2003
Boston Fights Drugs Video
Enterprise It At Cisco 2004
Ledinalushko: Navigating Health Care Delivery
Scrums, Sprints, Spikes And Pokers: Agility In A Bulgarian Software Company
