The B instance of this three-case series outlines how Mark Pincus, with help from his sister Laura Hartman, started to implement his new brand of social strategy. Initial steps contained two ventures: (1) Zynga's YoVille as well as the San Francisco SPCA; and (2) Mafia Wars and the Huntington's Disease Society of America. A new application within Zynga was created: Zynga.org, which may focus on international issues and the techniques to handle them.
Its initial project, in partnership with the Zynga’s widely popular Farm Ville, was a technique in which the users could buy "Sweet Seeds for Haiti." Through FarmVille, Zynga would contribute 50% of all profits from the selling of these seeds to two Haiti-based causes: Fonkoze and FATEM (a financing initiative and an educational and school-meals plan, respectively). In the year 2010, Zynga.org’s unrelenting resolve to emerge, with regular bumps along the way when Zynga encountered poor press and unfavorable focus.
PUBLICATION DATE: January 01, 2012 PRODUCT #: UV5288-PDF-ENG
This is just an excerpt. This case is about COMMUNICATION
