In January 2009, Mark Pincus, founder and CEO of the hugely popular and successful game Zynga network met with his sister Laura Hartman, DePaul University business ethics professor, to discuss the creation of a new brand of corporate social strategy. Pincus wanted to find a way that Zynga may have a greater social impact on the world. He and Hartman spoke about the establishment of a new social strategy, which follows naturally from the success in the development of highly Zynga interactive social gaming. Two of them were wondering whether it was possible for a company to develop a strategy, which is to be profitable and generate social change. "Hide
by Patricia H Werhane,, Jenny Mead, Laura Pincus Hartman, Daniel Christmas Source: Darden School of Business 3 pages. Publication Date: January 1, 2012. Prod. #: UV5287-PDF-ENG
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