Ohio Art is changing its advertising and distribution strategy for a fresh line of construction toys directed at adults called nanoblock. Supply is focused on toy and hobby outlets, preventing mass merchandisers, but Amazon.com additionally stocking and selling the nanoblock line. Digital marketing strategies are being developed for both promotion through Amazon.com and social media.
In the midst of its attempts to shift advertising to new media, management is deflected by the media rage over an aide to presidential hopeful Mitt Romney, who commented that Romney's program is "approximately similar to an Etch a Sketch. You can shake it up and we begin all over again." The instance describes several digital marketing strategies, including temporary price reductions implemented through Amazon's "Gold Box" deals. The case is a sequel to the an instance, which describes more conventional advertisements experiments for playthings distributed through mass merchandisers.
Transformation of Marketing at the Ohio Art Company (B) Case Study Solution
PUBLICATION DATE: July 31, 2012 PRODUCT #: UV6473-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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