In 1980, Ford was the next disaster. Companies lost billions of dollars between 1980 and 1982. By 1988 the company was transformed into one of the most successful corporations in the United States. Describes what happened, and then explores how this happened. The main purpose is to look at the dramatic changes in a huge organization, and how the changes were made. "Hide
by Leonard A. Schlesinger, All Pelofsky, Richard Tanner Pascale, Susan P. Ehrlich Source: Harvard Business School 25 pages. Publication date: 22 Nov, 1989. Prod. #: 390083-PDF-ENG