Tracmail, online customer service company based in India, trying to handle support services (email and chat) for companies around the world. In an effort to break into the world market, Tracmail is considering a joint venture with a U.S. call center. Tracmail also struggling with issues such as the creation of the U.S. sales (when most of the company's workforce is based in India), and also to convince American companies to entrust their entire customer service to foreign companies. "Hide
by Paul W. Marshall, Carin-Isabel Knoop, Suma Raju Source: Harvard Business School 29 pages. Publication Date: February 16, 2001. Prod. #: +801037- PDF-ENG
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