The case illustrates the fascinating development path of a well-known design entrepreneur in Hong Kong, who was not trained formally as a designer but managed to build an entrepreneurial career out of his hobby of collecting designer toys.
This case is suited to teaching MBA and senior undergraduate students about resources acquisition in an entrepreneurship course at the development startup and growth phases. Additionally, it may be utilized for design, engineering and business school pupils in product development and innovation management classes.
Toy2R A Pioneer of Creative Designer Toys in Hong Kong Case Study Solution
PUBLICATION DATE: October 28, 2010 PRODUCT #: 910M60-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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