Companies sometimes give out discount coupons that entitle the owner to a certain amount to the price of their products. This case explores the effects of discount coupons for the game between the two companies, which operate in a market where there is very little primary loyalty. The analysis shows that all sellers receive, even if only one seller on discounts. When all the discounts sellers question all sellers receive more. Effect appears to depend on the availability of the basic rules of the market (the "one-price-all"). "Hide
by Adam Brandenburger Source: Harvard Business School 1 pages. Publication Date: April 10, 1995. Prod. #: 795121-PDF -ENG
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