The case scenario describes how Mad Head Limited (Mad Head), programmer of a smash hit mobile game, Tower of Saviors ("TOS"), became fiscally successful by imitating another well-known product available on the market. The narrative presents background on the creators and also the company from its beginning as an e-cards business to the release of TOS.
The case is supposed to spark debates on topics like imitation vs. innovation, viable business models for startups and the ethical concerns associated with an imitative strategy. If time permits, the educator can also direct discussion to more in-depth subjects for example the differentiation between Schumpeter's and Kirzner's views on entrepreneurship as well as their economic implications.
Tower of Saviors or Toilet of Plagiarists The Tale of a Mobile Game Case Study Solution
PUBLICATION DATE: January 26, 2015 PRODUCT #: HK1057-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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