summary

Tower of London is the one of most visited sites in the United Kingdom. It is deeply related to the past history of the royal family, and has gone through many decades under different rulers. On the other hand, it was identified that the site needed some strategic marketing management strategies to tackle the market challenges.Similarly, the increasing visitors have contributed to the competition in the market.The. competitors have been offering many other services to the Tower of London, howeverits unique structure, and single building would no doubt attract the visitors, but it is also concern that site might fail to attract the most youngster visitors. Hence, it is recommended for the palace to have proper marketing planning including segmentation, and positioning. Similarly, the palace should offer something new by adding videos, and audio services providing information about the palace, and things related to the past history.

Introduction

The Tower of London is officially known as the Fortress of the tower of London, and the Majesty Royal Palace. It is an ancient castle located on the north bankof the river Thames at the central London, United Kingdom. Similarly, the Palace was founded in 1066 upon the Norman Conquest of the England. It is also called the white tower and was built by the William, the Conqueror in 1078. The castle was used as a prison from 1100 until 1952, although it was not theprimary purpose of the castle to build as it was one of the historical things that haveever been built, and whichhas the historic roots to the many conquerors in the United Kingdom. On the other hand, it is considered as one of world’s heritage sites, which has its history, and gives the picture of past, as well as it, has unique characteristics. Due to its historical roots is one of thefamousplaces in the United Kingdom, which attracts many tourists from around the world. It was reopenedfor the public after World War II.

Tower of London Harvard Case Solution & Analysis

Its uniqueness is in its structure of the building that shares most of thememories of the past with the tourists that visit the site. Apart from its heritage, the place is open for the public to visit upon the fees, however, there is atime limit in the visiting the site, wherevisitorsare given aschedule of the timing to visit the place. On the other hand, the increasing tourism in the world has given the castle another value sincethe tower was the originated to the strongest and one impressivedefense.The place is the known for its outside appearance, where it attracts most visitors. On the other side of the picture, there are many things that are expanded by the authorities or guardians of the castle. Apart from that, the guardians have a look on the market to take the public as their customers who visit the palace.

The marketing management is also given the idea of how things should be managed to get ahead in the market and attract as manyvisitors as possible. The question arises as to why should one visit such a place, the reason is that there are those type of people who like to visit places that are visited by many people...............

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