Tough Mudder Case Solution
This case profiles the introduce and development of Tough Mudder, a start-up established by Will Dean and Guy Livingstone in the mud run/adventure obstacle area. Dean, a devoted triathlete and marathoner, discovered these singular endurance occasions dull, and wished to create a brand-new idea that would bond groups of individuals together to finish an athletic contest that would check not just their physical strengths, however their will, decision and psychological grit too. The case narrates the meteoric increase of Tough Mudder within the quickly growing experience race market. As Tough Mudder expected 2013, it dealt with many chances and obstacles, not the least which was a relocate to host occasions worldwide. The business likewise dealt with strong competitors and was continuously needing to innovate if you want to remain at the head of the pack. Lastly, fast development suggested scaling difficulties within the company that would have to be dealt with if the business was mosting likely to preserve the high level of functional quality that was so vital to the success of its occasions.
Knowing Objective
Trainees are asked to analyze the obstacles and chances dealt with due to the company in this particular duration of fast development. Exactly what are the leading concerns in scaling the company and exactly what particular infrastructure/processes have to be put in place? Exactly what are difficult Mudder's significant development chances and how should they approach them? Lastly, exactly what are a few of the start-up's most significant obstacles ahead?
This is just an excerpt. This case is about Business