The new manager of the bank branch on the flagship branch is considering options to increase the sales of computer programs finance commercial bank clients. Product sales were below target and were sporadic, but bank executives believe that the product is a long-term strategic value. "Hide
by Donald Barclay, Alicia Cestra, Royal Matthews Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: September 28, 1992. Prod. # 992A17-PDF-ENG