Develop its own branded line, or continue as an original design manufacturer (ODM)? Tung Lung Metal Industries Ltd. is a Taiwanese manufacturer of door hardware lock, which is faced with the question whether to continue to focus on its ODM business or start placing more emphasis on its own brand development and growth in international markets. The case is considered a bumpy history of the company and raises questions about the downstream effects of global outsourcing strategies. "Hide
by Willy Shih, Chintay Shi, Yu-Shan Chang, Chen-fu, Howard H. Yu Source: Harvard Business School 14 pages. Publication Date: September 2, 2008. Prod. #: 609034-PDF-ENG
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