Tonernow.com: Dotcom Goes Global Harvard Case Solution & Analysis

In spring 2000, the dotcom euphoria captures the U.S. economy, and venture capital readily available. The two young founders of brick and mortar just turned dotcom received reports from all over the world for their invitation to participate in the license agreements, partnerships and other similar relationships. Two entrepreneurs discuss what it took to run your web site at the end of 1999, including the development of large relational databases, which offers 3000 products. Partners to explore, to move from its position as a global player in small domestic. Issues include licensing and website localization for non-US access. Toner supply industry is highly fragmented segment in the office supplies industry. Customers are sensitive to price, convenience and quality service with fast delivery of the product is the key to success. "Hide
by Jean-Pierre Jeannet, Martha Lanning Source: Babson College 16 pages. Publication Date: December 18, 2000. Prod. #: BAB051-PDF-ENG

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