This case does in-depth analysis of the outstanding success of TomTom as it evolved into a market leader in navigation systems with head-office in Amsterdam.
It addresses the locational variables that have either contributed to or detracted from its success, and discusses how these have affected the company's capability to innovate and adapt over time.PUBLICATION DATE: March 24, 2014 PRODUCT #: INS382-PDF-ENG
PUBLICATION DATE: March 24, 2014 PRODUCT #: INS382-PDF-ENGTomTom A Case Study of How TomTom Derived Place Surplus in Amsterdam Case Study Solution
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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