TOMS SHOES: THE BUY-ONE-GIVE-ONE SOCIAL ENTERPRISE BUSINESS MODEL Case Solution
Initially developed by its creator Blake Mycoskie as a buy-one-give-one shoe business motivated by his journeys in Argentina the business grew from a start-up established in 2006 to a business valued at over USD600m in 2014 when Bain capital purchased a 50% share. It presents reviews of the business model and Part B explains exactly what took place next and how TOMS leveraged its cause marketing and the power of social media to develop brand name equity and develop a multi-million-dollar brand name with a range of Gives: bags, coffee and eyeglasses, each with associated contributions of sight-giving, tidy water and safe births respectively. It explains how the success of the business led to modifications in control structure and workers and how this destabilised the business.
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