TOMS SHOES: THE BUY-ONE-GIVE-ONE SOCIAL ENTERPRISE BUSINESS MODEL Case Solution
Initially developed by its creator Blake Mycoskie as a buy-one-give-one shoe business motivated by his journeys in Argentina the business grew from a start-up established in 2006 to a business valued at over USD600m in 2014 when Bain capital purchased a 50% share. It presents reviews of the business model and Part B explains exactly what occurred next and how TOMS leveraged its cause advertising and the power of social media to produce brand name equity and develop a multi-million-dollar brand name with a range of Gives: coffee, glasses and bags, each with associated contributions of sight-giving, tidy water and safe births respectively. It explains how the success of the service led to modifications in management structure and workers and how this destabilised the business.
This is just an excerpt. This case is about Business
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