This case consists mainly of excerpts from time sheets and prospectuses for six securities offering made by U.S. companies in 2009-2010, after the financial crisis and recession of 2008-09. There are three issues of senior unsecured notes, a floating rate note, one offering, and a convertible note. Issuers Microsoft, Coca-Cola Enterprises, Norfolk Southern, IBM, Ford Motor and head. "Hide
by Timothy A. Luehrman, David Lane Source: Harvard Business School 15 pages. Publication Date: January 18, 2010. Prod. #: 211063-PDF-ENG
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