IMD-5-0735 © 2008
Turpin, Dominique
In early 2008; the top management of TomTom; the world’s leading supplier of navigation systems; matched to review the powerful results of the preceding fiscal year. Looking back over the last five years; TomTom’s performance was notable: The company had created a brand new industry and its earnings had exploded from €8 million to €1.5 billion Yet; the business environment was quickly changing and the direction needed to plan the next steps of the firm’s future increase. Key problems for TomTom’s direction were to prolong the business’s growth pace? The firm eroded margins and faced more competition as the marketplace for navigation systems continued to boom.
In the near future; a critical piece of its consumer company was likely to become an industrial marketplace as more car manufacturers incorporate navigation systems into the dashboard. This also raised the question of TomTom’s current business model sustainable can it be? How can the Dutch-based business add and having been so successful and more services; how can it prevent its organization from falling into the trap of complacency? Learning objectives: Developing and found a product innovation. Creating a brand new company. Handling growth.
Tom Tom Building And Marketing A New Business Concept Case Study Solution
Subjects: Marketing; Innovation; Competing in a new industry
Settings: Worldwide; Personal navigation systems; Communications; Medium; 2008
Related Case Solutions & Analyses:
VF Corp: Acquiring the Iconic Skateboard Footwear Brand Vans
Battle in the Shipyard
Hedging Assignment
Ardian – The Sale of Diana
Banco do Brasil: From Brazil to the World?
The Right of Acquisition: Options in Commercial Real Estate
1366 Technologies: Scaling the Venture
Note on Lobbying and the Dodd-Frank Financial Reforms
Goldman Sachs (B): Determining the Potential of Social Impact Bonds
Akhuwat: Fighting Poverty with Interest-Free Microfinance
