Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (A) Harvard Case Solution & Analysis

Describes retail suppliers negotiate Tom Muccio, one of the early Procter & Gamble (P & G) employees will be based in Bentonville, Arkansas, in the negotiations early operational components supplier-retailer partnerships between P & G and Wal-Mart in the late 1980s . Provides the backdrop for a supplier-retailer relations and negotiations barriers encountered in the implementation of operational components of partnership. "Hide
by James K. Sebenius, Ellen Knebel Source: HBS 13 pages. Publication Date: 10 January 2007. Prod. #: 907013-PDF-ENG

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