An approachable fashion jewelry company,Tokyo Jane makes and advertises its products as "luxury for less" by designing, importing and selling fashion jewelry pieces that look luxurious but cost merely a minute amount of the high-priced things that inspired them. Finished commodities are air-sent to company headquarters in Copenhagen, Denmark from factories in China, carried in the head office and delivered to 400 retail associates -small fashion boutiques, huge department stores and online shops - who then sell to consumers in Europe, Scandinavia, the United Kingdom and Canada.
Both partners who founded the firm in 2005 are facing several difficulties: the brand definition is just not well enough developed to support the following period in the firm's increase, certain challenges have outstripped accessible human resources - they have only three long-term workers plus a revolving amount of interns - and supply operations and management must be reconsidered as the firm quickly raises the scale of its own operations. Matters come to a head in April 2013, when they are confronted by an important customer about quality problems utilizing their products. How can they not only save their business but continue to grow?
Tokyo Jane Case Study Solution
PUBLICATION DATE: July 17, 2014 PRODUCT #: W14301-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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