Todovino sells Spanish wines through wine clubs and web sites. Founder-CEO Gonzalo Verdera has partnered with many businesses to make cobranded wine clubs, but now he's pondering a brick a joint venture with one of his competitors -and-mortar wine chain. Todovino would provide the on-line presence for the chain. Should Verdera help his competition? What are advantages and the dangers for Todovino?
PUBLICATION DATE: December 03, 2010 PRODUCT #: 111071-HCB-ENG
Todovino Can Your Rival Be Your Friend Case Study Solution
This is just an excerpt. This case is about FINANCE & ACCOUNTING