Social media has created widespread confusion in several organizations. Some all but beg people to 'like' them on Facebook, while others badger consumers to follow them on Twitter.
The truth is, hundreds of millions of dollars are exhausted each year on social media marketing strategies, and most of it hardly reaches any in the way of generating a continual following. Successful social movements, by contrast, have long managed to catch followers over long periods of time-for a tiny fraction of what private companies spend on marketing. The author describes five lessons businesses can learn from social movements as well as their coordinators.
PUBLICATION DATE: May 01, 2013 PRODUCT #: ROT199-HCB-ENG
To Tweet or Not to Tweet What Business Can Learn from Social Movements Case Study Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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