We have found lots of unethical behavior in the business arena in the last decade. But surprisingly, poor behavior does not consistently lead to reputational effects. The writers offer a Model of Reputational Loss which describes why, using Arthur Anderson and PayPal as prime examples.
The key levers involved, they contend, are the firm's perceived control of the situation; perceived certainty that the occasion truly occurred; the level of perceived threat to stakeholders; and sensed deviance from established practices. In addition, they reveal that media coverage and stakeholder motivation also play crucial roles in whether or not the standing of an organization is significantly damaged by poor behaviour.
To Condemn or Not to Condemn Why Bad Behaviour Doesn't Always Damage Reputation Case Study Solution
PUBLICATION DATE: May 01, 2011 PRODUCT #: ROT142-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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