Describes TixToGo, Silicon Valley start-up company that offers online solutions for individuals and organizations that want to offer activities and / or the collection of registration fees for events over the Internet. Serial entrepreneur and his partner started the company in San Francisco in 1997. While the business model looks quite attractive, TixToGo had difficulty gaining momentum. The founders therefore decided to hire Lu Cordova, manager and entrepreneur with a great starting experience as a CEO. Her first day on the job on May 18, 1999. TixToGo also his first job as CEO of the company, it will not start. The company has $ 12,000 in the bank. Monthly burn rate of $ 30,000. Lou must act quickly. "Hide
by Walter Kuemmerle, William J. Coughlin Source: Harvard Business School 25 pages. Publication date: April 10, 2000. Prod. #: 800376-PDF-ENG
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