When Jeffrey Swartz is the third generation in his family to lead Timberland Co, he pursued a strategy in which trade and justice "are inextricably linked." Participation in public life, the environment and global labor standards was not additions to the business strategy, but an integral part of it. Spanning more than 10 years of innovative leadership Schwartz, in this case, is a well developed, value-oriented business, in which management is faced with two problems: how to measure the social impact of its activities in the field of justice and how to export its values on the basis of the strategy abroad . Focuses on the strategic management of corporate social responsibility (CSR) program. The development of innovative trading strategies Timberland and justice sheds light on the way strategic alignment can provide energy, synergy, and resources critical to the development of a successful CSR programs in a commercial company. "Hide
by James E. Austin, Herman Leonard B, James W. Quinn Source: HBS Premier Case Collection 24 pages. Publication Date: July 19, 2004. Prod. #: 305002-PDF-ENG
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