Pandora Radio is at a crossroads. Creator Tim Westergren has actually simply been informed by a popular VC to obtain rid of his unprofitable clients in order to get his expenses down, however Westergren is uncertain that such actions follow his business's company design. Pandora Radio is the biggest Internet music stream website, and its quickly growing user base likes the complimentary adjustable music stream under a marketing supported design.
Pandora needs to pay royalties for each tune streamed, and has other variable expenses that scale linearly with hours taken in, however it has actually taken no actions to limit the quantity of use amongst its heaviest and most devoted users. Can Pandora make its design work when a considerable portion of its users trigger it to lose cash? This 9:45 minute video might be utilized to debrief the case; Westergren states a few of the history and essential problems dealing with the business, and information the result of restricting their leading users.
Tim Westergren of Pandora Radio Case Study Solution
PUBLICATION DATE: May 01, 2010 PRODUCT #: 610714-VID-ENG.
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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