Additive (A) case. (B) case is that the final outcome of events. Shows how Keller can turn ideas about it and build relationships with key decision makers. Includes reflections and lessons learned from all parties and Keller actually the end of 2005 and the self-assessment on the project. "Hide
by Boris Groysberg, Christopher Marquis, Ayesha Kanji Source: Harvard Business School 6 pages. Publication Date: September 06, 2006. Prod. #: 407038-PDF-ENG
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