IMD-3-1855 © 2007
Turpin, Dominique
In the month of January 2006; F. Amaury Olsen; the president and CEO of Tigre S.A.; of Brazil called a conference of his management group to go through the choices for a brand-new growth strategy to be accomplished by 2010. Olsen felt that Tigre; among the world's leaders in plastic pipelines and fittings; was now at a crossroads.
Amongst the numerous alternatives to be talked about were the chances for more item developments; worldwide growth in the America and/or brand-new item diversity with certain concentration on the Brazilian house market. Knowing goal: General management.
Tigre S.A. Developing A New Growth Strategy Case Study Solution
Subjects: General management; International strategy; Growth; Brand extension Brazil; Latin America; Construction industry
Settings: Brazil; Construction; Medium to large; 2006-2010
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