Haw Par Corporation's health care division produces the external analgesic rub which has gained global popularity, Tiger Balm. The division remains dependent on Asian markets, which introduces challenges with regard to low affordability, weak protection of intellectual property and aggressive rivalry despite producing strong results.
To attain sustained growth, the organization's executive director is considering several choices: geographic expansion, by entering more markets; product expansion, through deeper penetration of existing markets with new products; and extending the brand into the wellness space that is competitive. He also needs to choose whether the section should pursue organic or inorganic development. Nitin Pangarkar is affiliated with National University of Singapore.
Tiger Balm Internationalization and Product Extension Case Study Solution
PUBLICATION DATE: December 22, 2015 PRODUCT #: W15604-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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