This premier retail jewelery company was bought by his parents, Avon, a group of investors led by its own control in 1984. The company was highly leveraged, financially and had to struggle to meet the cash flow and income requirements set by its creditors. Control is a turn and decided to "go public" to pay off their debts and to ensure further growth funds. Students should assess the relative attractiveness of the company to investors and accurate prices of recommendations for securities underwriting syndicate. "Hide
by Samuel L. Hayes Source : Harvard Business School 26 pages. Publication date: 07 Oct 1987. Prod. #: 288022-PDF-ENG
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